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CHAPTER 10 – DOWNTOWN BRISTOL
Introduction
Since the 1950's, downtown Bristol has undergone a series of sweeping changes that have dramatically altered and diminished both its physical form and its economic viability. Only recently have Bristol's citizens expressed the desire to re-establish the downtown as the city's center of governmental, institutional, commercial and office activity. Based upon an inventory and analysis of the strengths and weaknesses of Bristol's present-day downtown, this chapter sets forth a broad range of planning, economic, transportation and design objectives and recommendations that can serve as the foundation for a more detailed downtown plan.
For the purposes of this chapter, the boundaries of Downtown Bristol are generally defined as the Boston & Maine railroad tracks to the east, Ingraham Street to the north, South Street to the south, and the West End neighborhood to the west. (See Figure 10-1.) North Main Street and Main Street are the primary north-south axes of the downtown. The downtown extends north to south approximately three-quarters of a mile (between North Street (Route 6) and South Street) but on average is less than one-quarter mile wide east to west.
Existing Conditions
Historical Background
Downtown Bristol has undergone dramatic changes since the end of World War II. As new residential development moved farther away from the center of the city in the 1950's, the downtown was no longer within convenient walking distance for many residents. Insufficient parking and limited access for service vehicles also contributed to the rapid decline in downtown business. In addition, the flood of 1955 destroyed over three million dollars' worth of buildings, roads and bridges. In response to these conditions and with the financial assistance of the federally funded Urban Renewal Program, massive demolition of the downtown took place – an event that radically altered Bristol's urban fabric. The original, irregular street pattern was replaced with long, wide avenues and large, uninterrupted city blocks. Redevelopment took the form of suburban-style commercial structures set within expansive parking lots.
The result of these activities was the creation of a downtown lacking an identity and a focus, a downtown with a diminished economic viability and an unappealing physical environment. Economically, urban renewal eliminated many of downtown Bristol's small retail and specialty shops, and today the downtown finds itself in a losing competition with other retail and office areas, especially Route 6 and the suburban shopping malls. Its urban form was lost to urban renewal and replaced by suburban-style, automobile-oriented development. Greater emphasis was given to the automobile than to the pedestrian. The inappropriate building scale, low intensity of uses and loss of ‘streetscape' created a pedestrian-unfriendly environment and a minimized sense of place.
Strengths
Despite its dramatic alteration, downtown Bristol still possesses a number of strengths that can provide the framework for any future program of revitalization. These include:
- A mix of land uses
- Government and civic facilities
- Historically and architecturally significant buildings and areas
- Adjacent residential neighborhoods
Mix of Land Uses
One of downtown Bristol's major assets is its wide array of land uses. (See Figure 10-2.) The economic analysis in Chapter 7 suggests that emphasizing this mix of uses in the downtown may be an ideal response to existing market forces. Retail demand is essentially being met along the Route 6 corridor, although the central location of the downtown may provide some margin for specialty or "power center" shopping. The back office market as represented by companies like CIGNA HealthCare may be able to supplement the more traditional downtown professional office market. Adjacent to the downtown is some of Bristol's most well-preserved historic residences – on Federal Hill – as well as a significant stock of urban dwellings in the West End neighborhood.
Land uses currently found in downtown Bristol include:
Retail – The primary land use in downtown Bristol is retail, dominated by the Mall at Bristol Centre, a 16.7-acre, suburban-style shopping mall that also includes two other freestanding retail buildings (the larger of which contains a supermarket). Other retail uses in the downtown are generally concentrated at its northern and southern ends.
Offices, Banks, Professional Services – Medical-related offices and banking represent an increasingly important function in the downtown. The CIGNA HealthCare offices occupy a large portion of the old New Departure complex on Valley Street, close to the center of the downtown. A number of banks and professional offices are located along North Main Street and Main Street. Significant office buildings in the southern end of the downtown include that of the Barnes Group and the Bristol Press, as well as 10 Main Street, which provides space for a variety of tenants, including the Greater Bristol Chamber of Commerce.
General Commercial – Primarily automobile-oriented services, these uses are located primarily along North Street, leading towards Farmington Avenue, and along School Street.
Industrial – Downtown Bristol still contains a sizeable number of general industrial uses, primarily located west of Valley Street. As the demand for floor space changes in response to new technologies, many of the buildings that house these uses may eventually become obsolete for industrial purposes. Currently, these sites also contain large parking lots and service areas.
Residential – One of the smallest land uses, residences in the downtown are primarily of the multi-family type, with a few scattered single-family houses. On the east side of North Main Street is the DeLorenzo Apartments, an elderly housing facility.
Private Institutions – Downtown Bristol is home to a number of private institutional uses, including churches, the Bristol Boys' and Girls' Club, the Connecticut State Armory and the Elks' Club.
Public Parks – Located at the corner of School and North Main Streets, Brackett Park is downtown Bristol's only public park.
Government and Civic Uses
A number of public institutions occupy a key section of the downtown. Bristol City Hall, the Superior Court, the Central Fire Station, the Post Office, and the city's Police Department are clustered along North Main Street between Center Street and Laurel Street. The Board of Education is located farther south, on Church Street. The Bristol Public Library is located at the eastern edge of the downtown, at the corner of Main and High Streets.
These civic functions create a core of uses in the downtown that provide an established draw for residents, workers, and businesses in Bristol. These functions also provide a large employment base for the downtown.
Significant Historical and Architectural Districts and Structures
Historic Districts and Neighborhoods – The Main Street National Register Historic District was part of the original downtown and today contains a group of historic structures that exemplify its old urban fabric. The Federal Hill National Register District, the first settlement of Bristol, is located directly adjacent to the downtown, separated by the Boston & Maine railroad tracks.
Architecturally Significant Structures – Some of the downtown's oldest and most architecturally significant structures create a sense of identity and a link to Bristol's history. Within the Main Street National Register Historic District are 18 structures with historical significance. A group of these structures – including the 1905 Lorraine Building, the 1907 Bristol Trust Company Bank and the 1923 McKim, Mead & White-designed Bristol National Bank – face directly on the Mall at Bristol Centre. To the north is the former City Hall/Bristol Savings Bank, built in 1873. Historic structures continue up Prospect Street, with Bristol's own "flat-iron" building built in 1915 to conform to the shape of the triangular parcel on which it is located. Redman's Hall was built in 1911 and renovated in 1940 as the Carberry Theatre. The 1900 railroad bridge crosses over Main Street and is supported by large stone abutments. As noted previously, the Bristol Public Library is located at the corner of Main and High Streets.
On North Main Street, the former New Departure complex represents the days when Bristol was one of the industrial centers of New England. The building now known as Progress Square – currently occupied by industrial uses and offices (including CIGNA HealthCare) – was once part of a large, inter-connected complex of structures, including a boardinghouse for single workers and pedestrian bridges and paths to the factory buildings and foundry on the opposite side of the railroad tracks.
The bank and mixed-use buildings at the corner of North Street and North Main Street and the office building at 10 Main Street, near South Street, form two significant entryways at each end of the downtown. The intersection of North Street and North Main Street retains a strong sense of closure on three corners, providing an opportunity to create a strong gateway and enhance the human-scale quality of the downtown.
Outside of the downtown core are other significant properties that contribute to its historic character due to their proximity. For example, the original Bristol Girls' Club building on Upson Street and the Beleden mansion on Bellevue Avenue (both National Register properties) are within a few minutes' walking distance of downtown Bristol.
There are also groups of older buildings throughout the downtown that together contribute to the original urban fabric by creating so-called "street walls" and a human-scale environment. Examples of these significant areas include:
- The east side of Main Street between High Street and Memorial Boulevard;
- The west side of North Main Street between North Street and Race Street;
- The north side of Center Street between Myrtle Street and Foley Street; and,
- The west side of lower Main Street between School Street and South Street.
In addition, the area along Church Street between Upson and South Streets – though not strictly urban in built character – has a moderate density and building setback that provide a sense of place and partial closure to the sidewalk. The series of government buildings along North Main Street between Center Street and Laurel Street also foster an urban perception due to their setback, height and mass.
Adjacent Residential Areas
The narrow, linear form of downtown Bristol provides opportunities for residents of the adjacent neighborhoods to walk to the downtown. To the east, Federal Hill is connected to the downtown along Center Street, Federal Street and Main Street. To the west, connected by several east-west streets, is the West End neighborhood. This classic urban neighborhood contains short blocks, two- and three-story multi-family structures (so-called "double-deckers" and "triple-deckers") on small lots, and sidewalks. This area reflects and retains part of Bristol's heritage and character as an industrial-age New England city.
Weaknesses
Downtown Bristol exhibits a number of weaknesses that currently limit its role as the center of commercial and social activity in the city. These include:
- Low intensity of development
- Automobile orientation
- Absence of unique attractions
- Unfriendly pedestrian environment
- Lack of public gathering places
- Unattractive visual and natural environment
Low Intensity of Development
Much of Downtown Bristol's historical development pattern has been replaced by a series of freestanding buildings set within large surface parking lots. As a result of the need to provide the parking necessary to support the public's reliance upon automobiles for shopping and business trips, overall building coverage is typically very low. Development density is unevenly distributed throughout the downtown, creating large, open voids that interrupt building continuity. These gaps in the development fabric interrupt the sense of spatial enclosure usually formed by buildings framing an urban street. Many older buildings with interesting architectural character have been demolished, erasing part of the city's heritage and the downtown's identity. As the visual environment has become less attractive and the distance between destinations has increased, overall use of the downtown has declined, as has pedestrian activity.
Automobile Orientation
The primary commercial spine and north-south axis of downtown Bristol is North Main Street, an undivided, four-lane roadway whose right-of-way is 72 to 76 feet wide between School Street and North Street. Its long blocks are divided by relatively few east-west streets. The main access routes into the downtown are Route 6 (North Street) from the north and Memorial Boulevard and Route 72 from the south. Center Street bisects the downtown at its center, providing access from both the Federal Hill and West End neighborhoods.
A large portion of land in downtown Bristol is used to accommodate surface parking lots. There are approximately 4,000 off-street parking spaces in the downtown, 1,180 of which are located at the Mall at Bristol Centre. Much of the off-street parking in downtown Bristol's post-urban renewal development has been provided along the front and sides of each individual parcel. The result of this development pattern – most evident on the east side of North Main Street – is a suburban-style, automobile-oriented environment. (See Figure 10-3.)
Absence of Unique Attractions
Although downtown Bristol contains the civic buildings typically found in the center of most cities, it offers few special attractions, uses or facilities – such as a community/cultural center, restaurants, entertainment or recreation uses – that would help to make it a unique and inviting place.
Unfriendly Pedestrian Environment
Downtown Bristol lacks a continuous, attractive pedestrian network. As a result, there is little pedestrian activity in the area. Specific shortcomings include:
- Sidewalks that are frequently interrupted by driveways serving parking lots and service areas;
- Poorly defined crosswalks and a paucity of well-marked pedestrian crossing points, particularly along North Main Street;
- A lack of defined pedestrian connections between building entrances and existing sidewalks;
- A general deficiency of amenities (e.g., benches, signage, landscaping) that help to encourage strolling, window shopping, and other pedestrian activities;
- A lack of continuous retail frontage and large display windows at the sidewalk, which discourages shopping and strolling; and
- Large expanses of non-built environment, which creates the perception of long distances and unsafe streets.
Lack of Public Gathering Places
Bristol lacks an identifiable focal point or special place that residents can readily identify as a downtown center. At present, downtown Bristol does not have an obvious meeting place, central square or park that could be used for special events, festivals or open-air displays and performances (e.g., for artists and musicians). There are few plazas or other such designated urban open spaces in the downtown. For example, the sunken plaza in front of City Hall is largely unutilized due to its design and orientation.
Unattractive Visual and Natural Environment
Urban renewal and subsequent automobile-oriented development in downtown Bristol have resulted in an environment with few remnants of an urban image or character. The design of individual buildings, parking lots and streets fails to produce a harmonious theme, vitality or sense of place. The human scale has been eroded, and much of downtown Bristol appears to be a patchwork of unrelated land uses. Existing design and site development standards do not readily foster the creation of a high-quality urban environment.
The only designated "green space" in downtown Bristol is Brackett Park, located at the intersection of North Main and School Streets. Although it contains tennis courts, basketball courts, playground equipment and picnic benches, the park is neither well designed nor well landscaped. Some private properties along North Main Street contain street trees, as do some of the downtown's east-west streets, but no systematic program for the planting of public street trees appears to exist. A few downtown parking lots are landscaped, but others are devoid of any trees or shrubbery. The Pequabuck River has been piped underground as it flows east through the downtown and, as such, is not accessible to the public.
The paucity of natural features in downtown Bristol offers little relief from the expanses of pavement and hard edges of the built environment. An infusion of trees, shrubbery and other landscape elements can help to create a more human scale and pedestrian-friendly downtown environment.
1989 Plan of Development
In the city's 1989 Plan of Development, the Planning Commission first offered a series of preliminary recommendations to help redefine the form and function of Bristol's downtown. These included:
- Allowing high-density residential development in the downtown (up to 25 dwelling units per acre);
- Encouraging mixed-use developments with retail uses at street level and offices and/or dwelling units above;
- Encouraging more intensive new development (minimum floor-area-ratio of 1.5 and structured parking);
- Establishing so-called "downtown/neighborhood transition areas" to provide a functional transition between downtown Bristol and its surrounding residential neighborhoods;
- Providing zoning incentives – such as density bonuses or the waiver/reduction of certain zoning requirements – for uses that preserve historic buildings and for uses which maintain, upgrade, or increase the supply of housing; and,
- Studying the potential for the construction of one or more municipal parking structures in the downtown.
In 1990, the Zoning Commission adopted a series of zoning provisions intended to implement a number of these planning recommendations (albeit to a somewhat more limited degree than recommended in the 1989 Plan). In so doing, the Zoning Commission clearly cast in regulatory form the city's Downtown Business (BD) zone as accommodating "the major retail, governmental, institutional, office and cultural activities of the City within a concentrated, compact central business district, as identified in the City's Plan of Development" as well as "high-density residential development in support of such activities."
The Future of Downtown Bristol
The key to the revitalization of downtown Bristol is a major reworking of its identity, both economically and physically. To that end, two challenges emerge: one, to differentiate the downtown in the marketplace, so that it functions differently from other commercial areas in Bristol and the region; and two, to create a form that provides a high-quality environment, accessible and attractive to pedestrians and drivers alike, and to workers, residents and visitors.
Function: Principles of Economic Revitalization
In order to better compete with local and regional shopping areas, downtown Bristol's role in the marketplace must be broadened considerably from its current, limited market of workers and nearby residents, and the relative decline in downtown retail activity must be stabilized and reversed. In pursuing these goals, the following economic revitalization principles can provide guidance:
- Development must recognize and be supportive of the context in which it occurs, i.e., within an urban center and not in a suburban mall or along a highway corridor.
- One of the most effective long-term approaches to expanding the downtown's role both locally and regionally is to establish and maintain a mix of economic activity, including offices, restaurants, entertainment and recreational facilities and cultural attractions.
- The programming of events complements and supports physical improvements in the downtown, helping to revive the public's interest in visiting and shopping there.
- The development of a major public space is important in establishing the downtown as a gathering place and focal point for the entire community.
- Public and private expenditures necessary for downtown revitalization should be viewed as investments in the future of the entire City of Bristol.
Form: Principles of Physical Revitalization
An economically healthy, vibrant downtown has a high-quality, pedestrian-friendly physical environment, as well as a diverse mix of uses and activities. The goal for downtown Bristol should be to create an identity, a distinct sense of place, which can bring life back to the downtown and promote economic vitality. In pursuing this goal, the following physical design principles can provide guidance:
- In order to attract more retailers and shoppers into downtown Bristol, functional changes must be supported by an attractive and pedestrian-friendly form.
- One of the most effective short-term approaches to making the downtown attractive is to invest in the physical environment, such as landscaping and other pedestrian amenities.
- To re-create a downtown identity, individual parcels must be developed (or re-developed) with sensitivity to the larger, urban context. Design guidelines and implementation techniques can ensure that individual buildings and sites are appropriately integrated into the larger urban environment.
- Public amenities must have a human-scale quality and be coordinated with one another in order to foster a harmonious physical environment.
Planning and Design Techniques
The remainder of this chapter describes a variety of planning and design techniques that can be utilized to integrate the principles outlined above for the economic and physical revitalization of downtown Bristol. Such techniques include:
Creating a strong identity and focus, a sense of place
Expanding the mix of uses and encouraging new uses
Linking the downtown to surrounding residential neighborhoods
Modifying the design of streets
Improving parking
Identifying, maximizing and guiding redevelopment opportunities
Providing pedestrian amenities and other urban design elements
Creating a consistent design vocabulary for buildings, open spaces and landscaping
Identity and Focus
Creating a sense of place is a critical objective if downtown Bristol is to become a vibrant and distinctive city center. A sense of place is defined and strengthened through diverse visual and physical elements and activities that are unified through a central theme or a set of cohesive guidelines and design vocabulary. Events and activities publicize and bring life to the downtown.
One of the keys to a successful downtown is having an identifiable focal point, such as a park, plaza or use that becomes a "memorable" place or visual image that people immediately associate with the downtown. Special uses such as a cultural/community center, entertainment venues, or recreational facilities create a focus and attraction that draws residents and visitors to the downtown day and night. Similarly, establishing gateways, creating visual linkages to surrounding areas, and strengthening street walls and corners further reinforce the memorable identity of the downtown.
Uses and Activities: New and Mixed
The downtown retail, office and housing markets are considerably enhanced when they are organized around civic, cultural, entertainment and recreational uses and activities. These uses and activities have historically been found in city and town centers, providing a reason for resident and customer patronage beyond the draw of individual shops or offices. Downtown Bristol is already home to many traditional governmental functions but contains few well-defined cultural, entertainment, retail or recreational uses.
In national studies prepared by the Urban Land Institute, entertainment and recreational uses – including restaurants – are often cited as the most effective way to draw people into the downtown. Special events both create special interest and support other uses and physical improvements. Nighttime and weekend events are important for retailers, allowing them to extend retail activity into non-working hours. By so doing, the private sector can be encouraged to take investment risks that it otherwise might not be willing to consider.
The target market that downtown Bristol should seek to attract, i.e., the broad, middle market of shopping and service businesses from throughout the region, is based upon expanding the demand for office, retail and residential uses. This market comprises four groups:
- Downtown and nearby office workers;
- Residents of the Federal Hill and West End neighborhoods, as well as others who can drive to the downtown conveniently;
- Potential nighttime patrons of eating, drinking and entertainment establishments; and,
- Potential customers drawn to a specific community, recreational or cultural event/facility.
In order to successfully attract these groups, both existing and new downtown businesses must be prepared to respond to their varying tastes and needs. Indeed, two components of this potential target market either do not currently exist or are under-represented in downtown Bristol: retail and restaurant/bar customers, and patrons of cultural or recreational events. At the same time, the success of some downtown retail establishments is indicative of downtown Bristol's potential drawing power.
Recommendations:
Reinforce the current mix of uses.
- Maintain mixed-use zoning and reinforce the relationship between the downtown and the surrounding residential neighborhoods.
- Limit the types of new retail uses in other areas of Bristol in order to encourage destination retail uses in the downtown.
- Encourage so-called "back office" uses within the downtown, especially in older industrial buildings.
- Investigate non-industrial alternatives for the re-use of older industrial buildings in the downtown (e.g., artists' lofts; retail stores and restaurants; museums; offices of non-profit, civic and community organizations).
- Encourage additional residential development in the surrounding residential neighborhoods
Increase cultural, entertainment, and recreational opportunities.
- Encourage more food establishments, especially higher and mid-range quality restaurants.
- Encourage the development of a community/cultural center that can accommodate a variety of non-profit organizations and community groups. Such a facility should be designed to incorporate practice, performance and display space for an array of artistic endeavors, as well as meeting space for public agencies and private groups.
- Support the establishment of additional museums that document and commemorate Bristol's heritage, such as a sports museum or a manufacturing museum.
- Encourage the development of recreational facilities – such as an ice skating rink – that can also serve as a summer performance space or public plaza.
- Support more events that focus on the downtown, such as a "Main Street Festival" organized around turn-of-the century Bristol or an "Industrial Heritage Day" focusing on Bristol's legacy as one of the nation's manufacturing centers.
- Encourage city-sponsored special market days, such as farmers' markets, flower markets, and antique markets.
Downtown-Neighborhood Links
The residential neighborhoods adjacent to downtown Bristol – especially Federal Hill and the West End – can help boost the downtown's vitality and improve its image if they remain stable and are linked both physically and economically to the downtown. The primarily residential character of these neighborhoods should be reinforced while, at the same time, their historically and architecturally significant qualities are preserved. (See Figure 10-4.)
Recommendations
Reinforce residential character.
- Encourage owner-occupancy of multi-family dwellings, especially the double- and triple-deckers in the West End neighborhood (see Chapter 4 – Housing). Owner occupancy helps to preserve the use and stabilize the neighborhood.
- Where appropriate, encourage the re-use of historic properties in the Federal Hill neighborhood for residentially compatible uses (see Chapter 9 – Cultural and Historic Resources).
- Promote the maintenance and preservation of existing residential structures (e.g., through rehabilitation, renovation and restoration).
- Continue to regulate office, retail and other permissible uses in the city's downtown/neighborhood transition areas.
- In downtown and in downtown/neighborhood transition areas, consider the use of zoning incentives (e.g., density bonuses, the waiver or reduction of certain zoning requirements) for projects that maintain, upgrade or increase the supply of housing.
Encourage historic preservation efforts.
- In downtown and in downtown/neighborhood transition areas, consider the use of zoning incentives (e.g., density bonuses, the waiver or reduction of certain zoning requirements) for projects that preserve historic buildings.
See Chapter 9 – Cultural and Historic Resources, for additional recommendations.
Improve pedestrian and visual linkages.
- Reinforce Center Street as a main east-west pedestrian and vehicular connection between the downtown and the adjoining neighborhoods by improving landscaping and adding/improving streetscape amenities.
- Make the intersection of Center and North Main Streets a focal point for pedestrians from the adjoining neighborhoods. A significant feature such as a sculpture, fountain or clock can provide a focus and an identity.
- Provide directional signage at the intersection of Center and North Main Streets and at other such strategic locations to guide visitors to historic areas and special sites in and around the downtown. Provide a consistent system of pedestrian amenities, street furniture and landscaping along the downtown's east-west streets.
- Provide a pedestrian connection over the railroad right-of-way between the Federal Hill neighborhood and downtown Bristol in the vicinity of the Mall at Bristol Centre.
Street Design Modifications
One of the primary goals for the revitalization of downtown Bristol is to transform North Main Street into a distinctive place with an attractive and memorable identity. A balance between convenient vehicular access and parking and a high-quality pedestrian environment can assist in achieving this important objective. The street's reconfiguration might be accomplished through one or more of the following design techniques:
Boulevard – this technique provides a landscaped median down the center of the street, which unifies the street along its length. The median enhances the perception of a pedestrian-friendly, human-scale environment and provides a safe refuge at pedestrian crossing points.
- Neck-Down Street with Parallel Parking – this technique eliminates parking near the corners of intersections and extends the sidewalks outward across the parking lanes. As a result, the width of pedestrian crossings is reduced, and safer intersection conditions can be created.
- Neck-Down Street with Angled Parking
– this technique is similar to neck-down with parallel parking but instead utilizes angled parking, which provides 15 to 20 percent more parking spaces. Lower traffic speeds are required, however, due to the hazards imposed by vehicles backing out into moving lanes of traffic.
- Combination Neck-Down Street and Boulevard
– this technique further restricts traffic speeds and flow but provides the most pedestrian-friendly environment.
These techniques might also be appropriate for other downtown streets that are excessively wide (such as the segment of Riverside Avenue between Main and North Main Streets). Regardless of which streets in downtown Bristol might be worthy of such reconfiguration, a more detailed feasibility analysis would need to be conducted prior to any actual implementation.
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Parking Improvements
Surface parking is the most dominant land use feature in downtown Bristol. As a consequence, the design and configuration of parking will affect the character and image of the downtown more than almost any other use. For example, on the east side of North Main Street between North Street and School Street (a distance of over 3,500 feet), only three structures interrupt the almost continuous line of surface parking lots. Much of the surface parking that surrounds individual buildings provides few (if any) pedestrian amenities or landscape elements, thus discouraging pedestrian movement from building to building.
The future redevelopment of the Mall at Bristol Centre (see below) should include a comprehensive redesign of its extensive parking area. The result would be a major upgrading of a significant portion of the downtown and might lead to similar improvements elsewhere in the area. |
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Recommendations:
- Use structured parking in order to reduce the amount of parcel area devoted to surface parking lots. Structured parking can also shorten walking distances to building entries.
- Place parking lots behind buildings to establish/maintain "street walls" along major downtown streets.
- Soften the visual impact of parking lots through the use of street trees and low-level planting along their edges.
- Reduce the perceived scale within parking lots through the planting of shade trees and ground cover, and through the use of varied paving materials to identify pedestrian routes, building entries, etc.
- Encourage shared parking arrangements among owners of adjoining properties.
- Create development incentives, such as increased buildable areas, tied to mass transit improvements.
- Use the "fee in lieu of parking requirements" provision of the Connecticut General Statutes (Section 8-2c).
- Adopt flexible zoning provisions to permit a combination of techniques to meet on-site parking requirements.
Redevelopment Opportunities
In November of 1998, the Mall at Bristol Centre changed ownership, providing a singular opportunity for downtown Bristol's largest and most prominent commercial development to be redeveloped in a style whose form and function is more consistent and compatible with the urban environment typically found in city centers. The successful redevelopment of this site could, in turn, set the tone and serve as a catalyst for additional revitalization in downtown Bristol.
To capitalize on this redevelopment opportunity, the following recommendations are made (see Figure 10-5):
- Reduce the scale of the ‘superblock' created by the Mall property by providing access drives and entry points that help replicate the historic block pattern of the downtown.
- Encourage new development along the west side of Main Street that has a scale and architectural character compatible with and sympathetic to the existing buildings on the east side of Main Street.
- Establish an urban plaza or open space that functions as a downtown meeting place and focal point.
- Provide an integrated network of sidewalks, sitting areas and other such amenities linked to the rest of the downtown that encourages pedestrian activity throughout the downtown.
- Provide adequate (preferably structured) parking in a form that helps to establish a more urban setting in this section of the downtown.
- Place new buildings in a manner that creates "street walls" along North Main and Main Streets.
- Increase the prominence of the Riverside Avenue/North Main Street corner, across from Brackett Park.
In addition to the Mall at Bristol Centre, downtown Bristol contains other sites that potentially offer long-term opportunities for redevelopment. These include:
- The east side of Main Street to the north and south of the office building at 10 Main Street;
- The northwest corner of South and Main Streets;
- The Elks' Club site at the southeast corner of South and George Streets;
- The industrial area along Valley Street; and,
- The site of the former Mills Box factory on the east side of Church Street.
Urban Design Elements
Significant improvements need to be made to both the visual and physical quality of downtown Bristol. To that end, pedestrian routes and their associated amenities should be upgraded and/or provided, new open spaces created and existing ones enhanced, and distinctive gateways to the downtown established.
Pedestrian Amenities
Although sidewalks exist along downtown Bristol's public streets, improvements are needed in order to create a more convenient and attractive sidewalk network that invites greater pedestrian use. An improved system of pedestrian paths and amenities should encourage downtown patrons to walk between stores and businesses rather than drive to and park at individual shopping points.
- Improved sidewalks
– Downtown sidewalks often lack continuity because they are interrupted by curb cuts that serve individual parking lots. In addition, the scarcity of street trees and plantings contributes to pedestrians' near-continual awareness of moving traffic and parked cars. A well-designed series of sidewalk improvements would help to unify the downtown visually and strengthen its identity.
- Crosswalks – Additional and better-defined crosswalks are needed to facilitate pedestrian movement in downtown Bristol, especially across the wide expanse of North Main Street. Where feasible, crosswalk designs should incorporate the use of alternative paving materials as both a traffic-calming device and a visual marker for pedestrians. Pedestrian crossing signs, special lighting and the use of neck-down streets should also be considered. New pedestrian crossings should be provided at key downtown buildings, such as the post office and Bristol City Hall.
- Building entries
– Pedestrian connections between building entrances and existing sidewalks need to be improved. In many cases, entries to major stores are separated from the public sidewalk by large expanses of parking. Walkways redesigned as covered arcades could provide safe and attractive passage for pedestrian traffic.
- Public Open Spaces
Most downtowns frequently contain one or more public spaces designed to meet a myriad of recreational, entertainment and visual needs. Shoppers, office workers and visitors need places to relax, gather and socialize that are easily accessible, safe and attractive. Existing public spaces in downtown Bristol need to be upgraded and new spaces developed. Where feasible, these spaces should be connected to one another with an integrated system of pedestrian walkways and a coordinated program of pedestrian amenities.
- Existing Parks and Plazas – Improvements should be made to Brackett Park to emphasize its status as a significant entryway into downtown Bristol from the south and the west. Similarly, the visibility of, access to and design of the sunken plaza in front of Bristol City Hall should be improved in order to encourage more use of this little-used public space. The provision of additional amenities by private property owners – such as landscaping, decorative pavement and benches – should also be encouraged.
- Small-Scale Plazas
– If strategically located, additional small-scale public plazas can provide opportunities for seating, information kiosks and special landscaping treatment. These plazas could serve as "urban gateways," identifying major entry points into downtown Bristol. They should be easily accessible and visible from streets and other public areas.
- New Central Public Open Space
– The main public space in a city's downtown often serves as its primary focal point and offers numerous opportunities for social interaction and community celebration. If properly designed, the space can provide a memorable experience, humanize the urban environment, and serve as a catalyst for private investment. Use of these spaces is often optimized when combined with a special facility (e.g., a community center or theatre) and special events. In conjunction with the redevelopment of the Mall at Bristol Centre, the city has an excellent opportunity to create an important public space in the downtown. In the design and programming of a public space in downtown Bristol, the following features should be considered:
- A central design element such as a fountain, sculpture or gazebo
- An adjacent or integrated outdoor amphitheater for outdoor performances, markets, festivals and other special events
- Landscaping and pedestrian amenities coordinated with other downtown design improvements
- Direct visual and physical access from North Main Street
- One or more special facilities nearby, such as an ice-skating rink, hotel, community/cultural center or theatre
GatewaysStrategically located gateways define and reinforce the downtown's identity and provide points of orientation. Sculptures, landscaping, banners, and welcoming signage are among the urban design elements that can establish and reinforce the concept of a downtown gateway.
Urban Design Vocabulary
Downtown Bristol suffers from both a lack of quality urban design and an inharmonious physical character. The scale and architectural style of buildings vary widely from site to site. Landscaping, signage, streetlighting and similar components of the streetscape do little to help unify the otherwise disparate parts of the downtown. To begin to address this situation, a "vocabulary" of urban design elements for downtown Bristol should be developed and implemented.
Architectural Design
The adoption and use of architectural design guidelines for downtown Bristol would help to ensure a more consistent architectural vocabulary for individual developments than currently exists. Design elements such as architectural features, building scale and façade treatment (e.g., materials and textures) should be part of any set of guidelines. Similarly, reference to historic building styles and respect for the local design context would help to achieve a more harmonious built environment within the downtown. In that vein, older downtown buildings with attractive facades might serve as examples for new development.
Landscaping
Additional landscaping treatment is needed along downtown Bristol's major streets and in many of its surface parking lots. Landscaping guidelines that include the following standards should be established and implemented:
- Street tree plantings that create a uniform and continuous green edge to downtown streets
- Plantings that create low-level, year-round screen walls along the periphery of surface parking lots
- Additional landscaping at the entryways of major buildings and developments
- Special plantings that highlight entryways to individual parking lots and can be repeated at adjoining parcels
Signage
Commercial signs often heighten the visual interest and appeal of a city's downtown and contribute to the creation of a livelier, more enjoyable urban environment, especially when the signs are well designed and part of a coordinated plan. To that end, a series of guidelines for commercial signage should be developed for downtown Bristol that encourages a high degree of creativity and, at the same time, maintains a certain amount of consistency of design. In a similar manner, a coordinated program of public signage should be designed and implemented to increase the visual appeal of downtown Bristol.
Streetscape Elements
At present, many of the streetscape elements in downtown Bristol are primarily designed to serve the needs of motorists rather than pedestrians. In order to develop a more pedestrian-friendly downtown, the scale of such features needs to be "downsized" to more human dimensions, e.g., by replacing the tall, highway-style light poles that line many of downtown Bristol's streets with fixtures whose style and illumination are more in keeping with a pedestrian-oriented environment.
Other streetscape elements should be integrated into the downtown landscape in order to attract, foster and enliven pedestrian activity, e.g., benches, trash receptacles, outdoor sculpture, banners, historic markers, information kiosks and planters
Implementation: A Public-Private Partnership
During the preparation of this Plan, local residents, business owners and governmental and civic leaders alike expressed a renewed interest in the future of downtown Bristol. Along with this interest was the recognition that, in order to achieve lasting success, transforming the goal of downtown revitalization into bricks-and-mortar reality will be a long-term, incremental process that involves an equally long-term commitment by both the public and private sectors of the community. Like urban renewal in the 1960's, reshaping the face of downtown Bristol will again require a massive infusion and expenditure of public funds. It will also require the municipal exercise of appropriate development and design controls (such as the enactment of downtown zoning regulations and/or the establishment of a downtown redevelopment area under Sections 8-125 through 8-139 of the Connecticut General Statutes), as well as the provision by city government of an array of public services, both traditional (e.g., police and fire protection) and non-traditional (e.g., streetscape improvements). Unlike in the past, however, future efforts at downtown revitalization will inevitably necessitate the formation of partnerships – financial and otherwise – between the public sector (i.e., government) and the private sector (i.e., the downtown business community).
As a partner in this process, the downtown business community will need to establish a formal management entity to serve as an advocate for and promote the interests of downtown Bristol on an ongoing basis. Such an organization could take one of several forms, for example, a business improvement association, a downtown council or a business (or downtown) improvement district. Though they may be created, structured and funded differently, each entity has much the same mission: to improve, maintain and promote the downtown. Often comprised of downtown property owners and merchants, local officials and other civic leaders, these organizations typically involve themselves in such activities as business attraction and retention efforts, promotion and marketing, crime prevention and security, sponsorship of special events and activities, and beautification and streetscape improvement programs. In addition, they often act as the official liaison between downtown businesses and the local government.
This collaborative approach to downtown revitalization will help to ensure a unified vision, coupled with coordinated guidance and a commitment to action.
Goals and Policies
Goal:
Recognize and promote downtown Bristol as the center of governmental, institutional, commercial and office activity in the city.
Policies:
1. Promote a concentration and diversity of uses in and around downtown Bristol. The pattern and scale of development should contribute to and reinforce the relative compactness of the area.
2. Give careful attention to the future development of the downtown and enhance and emphasize its value as a unique and efficient place for shopping, entertainment, cultural activities and the conduct of business.
3. Encourage the adaptive reuse of existing vacant buildings and the redevelopment of underutilized sites.
4. Encourage mixed-use development in the downtown.
5. Provide for enhanced pedestrian accessibility throughout the downtown.
6. Promote quality of design in new downtown development and redevelopment projects.
7. Support downtown development with the establishment of consumer amenities. A program of improvements to make the area more desirable for pedestrians and shoppers should include convenient parking, attractive landscaping and pedestrian "furniture."
8. Reduce the dependence upon off-street surface parking in the downtown; encourage the provision of parking structures, both private and municipal, to satisfy future off-street parking needs.
9. Encourage intensive downtown development suitable for a city of Bristol's size; discourage low-intensity development that could be accommodated in other business zones outside the downtown.
Figure 10-1. Downtown Bristol
Figure 10-2. Downtown Land Uses
Figure 10-3. Downtown Streets and Parking
Figure 10-4. Downtown-Neighborhood Links
Figure 10-5. Suggested Design Guidelines for Redevelopment of Mall at Bristol Centre
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